Cleveland Avenue
client
Startups, Fortune 500
role
Venture Capital
recognition
Fund Award
year
2017-2020; 2025
Cleveland Avenue is a global venture capital firm that invests in lifestyle consumer brands and technology companies that positively disrupt large and growing markets.
My Role
As Senior Director and Advisor for Fortune 500 projects and venture investments at Cleveland Avenue, a venture capital and consulting firm focused on food, beverage, and technology innovation, I led the following initiatives:
- Strategic Discovery
- Web application redesign and optimization
- Mobile application redesign and optimization
- Landing page redesign and optimization
- Development of a component-based UI kit
- Product Design Sprints to explore new functionalities
Creative Process
- Research: I conducted comprehensive research on the business’s values, market trends, competitors, and target audience to deeply understand their brand and industry dynamics.
- Global Travel & Strategic Advice: Leveraging insights from my research, I traveled globally and provided strategic advice to explore and validate design directions aligned with both brand strategy and emerging market opportunities.
- Exploration: Based on market insights and business goals, I conceptualized various creative solutions to align with brand positioning and growth strategies.
- Optimization: I worked closely with stakeholders to refine and optimize the design, ensuring it resonated with the target market and outperformed competitors.
- Launch: I executed the final design launch, enabling startups and global brands to win in the market by aligning their visual identity with strategic business objectives.
Related Work
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Journey Foods
Data, Operations
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